Success in Sales
Here you will find some tips to success in sales business .
Buyers are so much more aware than in the past of what is available to them, and from whom, that to earn your fortune you have to provide them with exactly what they want. The real money today is made by salespeople who are able to make people want the product or service they have to offer, even when someone had not previously wanted it.
If you want to present products and services that are of value to the prospect and that meet their needs, you have to just ask questions. Ask the right questions and the prospect will tell you what they want and how they need to be sold.
There is one fundamental principle that should dominate in having success sales everything you do in your sales career if you really want to be among the top 5 per cent of salespeople and earn the fortune that can be earned. This is known as ‘Win-Win’.
The principle of Win-Win is one that is ignored by almost all salespeople. Yet, if you adopt it, this alone could double your income.
Win-Win means quite simply that unless both the seller and the buyer benefit from the transaction, the sale is most unlikely to go ahead. Even if it did, and the salesperson was the only winner, the chances of repeat
business with that customer would be negligible; and the possibility 0 being referred to his or her friends, colleagues or business associates would be zero.
If, on the other hand, the buyer was the only winner, the salesperson, who had earned nothing on the transaction, would hardly be likely to want to repeat that same exercise again no matter how many
referred leads he or she was given.
Real money can therefore only be earned when both buyer and selle are willing and excited participants in the sales process, and when both gain from doing business with each other. Take our snake oil salesman as an example. In his day, the country was much bigger than it is today. Communication was poor almost non-existent between some areas. He merely had to travel from town to town and keep moving to avoid being caught.
Too many sales reps launch into a conversation by discussing the features of their products and services. Features never sold anyone. The only thing that a prospect cares about is what these features will do for them. In other words, to have success in sales speak in terms of benefits and your prospect will be more pre-disposed to listening to your presentation. Try don’t have emotions and maintain a good sense of humor, bee yourself!



May 17th, 2012
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